The Road to Selling Out the 105th Grey Cup in Ottawa

In 2017 we led the execution of a $100,000 national digital advertising spend that led directly to 9500 $50 deposits in only 105 hours. Leverage this early demand, along with a tiered rollout of availability we oversaw overachieving on our ticket revenue target. In addition to the digital selling success we created the first implementation of a Facebook Messenger chatbot to offer effective communication to visitors from all over Canada.